Why your Social Media Data Flow Matters

This is the 2nd post in my series, “Know the Flow: tools and theory for distributing social media content

It’s no secret that social media has changed how people discover the web and as a content creator you want to invite people to engage you and your work.

Social media data flow may not be a concept you’ve given much consideration but it is critical element of how you communicate within social media. My goal in this series is to give you some ideas and resources that will help you analyze your data flow and manage it better.

I’m a firm believer that we only act if we understand our motivation. So before the theory and tools let’s talk about the why.

The challenge of complexity

You’ll never be in fewer social networks than you are right now.

Despite the buzz social media has gained in the past 18 months we are still in the infancy of this technology. As social networks splinter, narrow, and compete you are going to be distributing your content in an increasing number of platforms. This isn’t going to get any easier. If you don’t master distribution you don’t survive as a creator. Just ask the newspaper industry.

The unwritten message

Managing social media data flow isn’t easy. There is no magic formula. It requires time and thoughtfulness, but it results in conveying a very powerful message to your community.


Your time is valuable. Your attention is priceless.

Never forget that it is a privilege to share content with others, Never abuse it.

Mastering social media data flow is simply understanding how to share content with people who are interested and valuing their attention.

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