Notes & Links from Incslinger’s LBS Roadshow
Yesterday I had the pleasure to attend the Social Web Summit, Roadshow edition and hear Simon Salt @incslinger do a seminar on location based social networks (LBSN).
I must admit I’m a born skeptic and often find similar seminars, webcasts, and teleconferences to be little more than introductions to technology which I’m already familiar with. I usually come away being reminded I’m not the target market (i.e. people looking for an intro to these platforms) and gain very little.
He nails the fine line of catering both to a businesses just discovering these services as well as experienced LBSN user.
If you are a business evaluating these platforms you’ll find great practical case studies, ideas, and Simon’s enthusiasm in contagious.
If you are already heavily involved in LBSN you’ll be rewarded with excellent historical context, technical and business analysis, and his perspective on what we can expect next.
Simon is extremely knowledgeable, experienced, approachable, and even more important- thoughtful. Being thoughtful is about the best compliment I can give someone.
Simon Salt just got added to my shortlist of LBSN experts.
- Read his blog at theIncSlingers.com/blog
- Follow him on Twitter, @incslinger
- Get more info on his Roadshow seminars at theIncSlingers.com/roadshow
- Will Facebook enter the LBSN arena? – Yes, but it probably won’t matter. Their mobile apps are dreadful and there isn’t a high demand in community
- My take: Completely agree. Facebook could change the game with a purchase of one of the major players but I’m not convinced it will happen anytime soon.
- Foursquare or Gowalla? – Simon says 4sq. He thinks their lead in content partnerships (Bravo, Zagat, etc…) will lead to continued 4sq dominance
- My take: Even smart guys can be wrong ;). 4sq partnerships are too expensive and only include national brands that make little difference on the local scale. If Gowalla extends it’s virtual item platform and eases SMB adoption then I’ll put my money on Gowalla. More here – but competition is great and there may be room for both apps.
- Is location accuracy an issue with Foursquare? Simon doesn’t think it hinders possible adoption because the business benefit outweighs the minority that will try to game the system.
- My take: Undecided. In some cases it doesn’t matter but in others it is crucial. 4sq has made minor steps to improve accuracy but they fall well short of creating a trusted system
- Corporate Responsiveness. Simon mentioned that 4sq is very responsive to the developer community and is open to input and ideas and this will continue innovation and development.
- My take: I’m glad to hear that 4sq is listening to developers because they continue to ignore the majority of its user base on Twitter and GetSatisfaction. I’ve found Gowalla to be much more engaging and helpful.