How @YahooNews is changing the game

There are plenty of news organizations on twitter however most of them are a study in what not to do. However, one organization has risen above glorified RSS feeds and with a single twitter account changed my opinion of an entire news division.

Here’s how @YahooNews changed the game.fb_yahoo_2

The secret weapon – People

Check out their bio,

The official Twitter account for Yahoo! News, the leading online news site. Tweets are hand-picked by the Y! News Team and 100% RSS feed free!

Hand picked? How quaint in these days of twitter feeds. They know that using human beings is what sets them apart. This strategy takes time, effort, & money but the resulting authenticity and value is priceless.

(More proof is found in the fact that the tweets come from Tweetdeck)

#Hashtags

I’d probably die of shock if the @NYTimes ever actually used hashtag. I mean why would an organization want to increase the visibility of their tweets while contributing to the larger conversation?

Yahoo liberally uses hashtags on everything from #Hurricane news to #MIA airport evacuations.

Lists

Yahoo News creates excellent Twitter lists around news subjects.

It’s nothing short of astounding that a news organization is helping me listen to others. These lists sometimes even include rival news sites but Yahoo seems to actually care about creating curated and useful lists.

I’m a heavy user of Twitter lists and this was the tipping point where I became a real fan of @YahooNews.

Replies

Yes there are a few national organizations that use hashtags and a couple even create a lists but how many organizations will actually reply?

yahoonews_reply

Egads! Is that actually humor?

YahooNews just get’s it.

The list of what Yahoo is doing right just keeps going. Everything from excellent syntax to new style retweets, and even attribution are all the result of actual people understanding how to use twitter. In doing so they’ve created one of the most useful and authentic news sources on Twitter.

Bravo @YahooNews

7 responses to “How @YahooNews is changing the game”

  1. Violet Mae says:

    Hi Keith,

    My name is Violet and I help run the Yahoo! News Twitter account.

    I just wanted to leave a comment to say thank you for all your kind words. We appreciate it.

    We’re also glad to know that our lists are helpful. Please don’t hesitate to give us more feedback, we’re always open to listening and bettering our social media accounts to provide news that’s important to others.

    Violet
    @violetmae

  2. Keith says:

    Thank you for taking the time to read the article and for leaving me a
    comment. @yahoonews is doing so many things right, please keep up the good
    work.

    (PS: your comment proves pretty much everything said in my post. Thanks
    Violet)

  3. Fantastic post! Adding them right now…especially since they took the time to comment. You were dead on with this!

  4. So, I read the article and though “Hey, that’s pretty cool…they DO seem to care. But the fact that you (an actual person) came and responded on Keith’s site is amazing! Going to go follow you right now on Twitter.

    Well done!!!!

  5. Mahendra says:

    Funny. I recently had a convo with Violet on Twitter a few days back (not sure it will work, try http://www.google.com/search?tbs=mbl:1&hl=en&source=hp&q=scepticgeek+yahoonews&btnG=Search).

    Their Twitter bio was initially misleading to me (it simply said at the end “100% RSS free”), which led me to think they were referring to their website being RSS free, and Violet and team have changed the bio to be clearer.

    I have also suggested to them that they should have a separate dedicated Tech news account, and I’m looking forward to it. 🙂 Good work by the team!

  6. Keith says:

    Thank you David. I rarely highlight individual twitter accounts but I wanted to show others what they were doing right. Thanks for taking the time to read and for leaving a comment. I really appreciate it.

  7. Keith says:

    I’d love to see a tech news account from them. The fact that you get an answer back from the team says a lot. It’s nice to see a news team put the social back in social media.

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