GeoSocial Finally Discovers Events
It seems that Foursquare and Facebook have gotten the memo that not everything is a place or venue. Events have been the mostly forgotten element to GeoSocial services and it has the potential to be one of its biggest benefits.
Whether it’s a conference or concert people are much more likely to check-in, interact, and discover places and people when they are at an event but beyond this the opportunity for event organizers to plan and engage attendees through location based social networks is tremendous.
- Gowalla introduced events in April 2010 and its been widely used in my community.
- Foursquare created a “global venue” for the Super Bowl because apparently they had never heard of an event. A global venue… really?
- Facebook released an updated iPhone app yesterday that supports checking into events. A really smart move since Facebook events is one of the better features of Facebook. I’m imagining that event check-ins will be good way to build buzz for future events.
- Foursquare is now saying they’ll add event support this summer
These are all steps in the right directions but it still leaves us lacking a few needed features.
- Eventbrite Integration – I think this is the killer feature for Foursquare or Gowalla is to allow people to check-in to an event organized through Eventbrite.
- Organizer Tools – Allow us to create an event prior to it happening and roll out business dashboard tools for organizers to add tips and info and schedule when it goes live.
- Engagement Tools – Let the organization that claims the event tie into it and interact with attendees as well as get check-in analytics.
I’m certainly not the first to have these ideas and I’m sure these services are already working toward these goals but the service that gets there first will get some serious attention from bloggers and business alike.
PS: Kudos to Gowalla for doing this a year ago and while I give 4sq a hard time about the global venue I really like their emphasis on exploring and their latest updates. Good stuff.