As I spend more time with Google+ and play with Facebook video chat I’m left with a single question –
What happened to innovation at Twitter?
The past year of social innovation.
Since July 2010,
Facebook has introduced:
- New Facebook Groups which are probably the best group technology the web has produced.
- Facebook Places
- Facebook Deals
- Facebook Questions
- Facebook Messaging and now Video chat
Google built an entire social network with revolutionary features like hangouts and circles.
Twitter meanwhile updated its interface.
- The #NewTwitter Web interface was introduced and over complicated everything
- They bought an iPhone app called Tweetie and made it worse.
- They bought Tweetdeck because they couldn’t improve upon it. (Watch for the Twitter branded version to reduce its functionality)
- A few search improvements, hit the lotto with Apple, and built a Mac client.
- [Update: I neglected to mention suggesting people to follow and email notifications. I forgot about them because they are precisely forgettable]
An underwhelming list of achievements.
Simple but Functional
Twitter should be simple.
However, the lack of basic features to address spam/noise, organize people, and create a searchable archive are beginning to really bug me and from the looks of my timeline I’m not the only one.
A laundry list of much needed improvements are being left untouched while Twitter focuses selling promoted tweets and become the greatest celebrity stalker service ever.
May I suggest:
- Improve Twitter Lists – Google just changed the game with circles almost 2 years after introducing lists they are still too limited and buried within your apps and web interface.
- Filter Tweets by Source – Add Tweetdeck’s killer feature to remove the “Tweet old Post” and Paper.li noise.
- Reduce Trend Spam – Trending topics are home to a copious amount of spam and malicious links. If you’re going to continue to push Trends you must fix this.
- Treat Twitter Search’s short term memory loss. If it happened more than 3 days ago you must turn to @Topsy or your Friendfeed archive to find it.
Twitter you’re amazing but stop resting on your success.
What would you add to the list above? Am I too critical?