Email and Social Identity
Quick quiz: Name the largest social network on Earth.
It’s easy to overlook but your lowly email address is an integral part of your digital identity and social profile.
Your email address is your social thumbprint.
It is the common identity factor and the one piece of information that shouldn’t change. Here’s why:
The moment you join Facebook or Twitter they immediately want to connect you to people you already know and the default method is searching your address book.
Is the email you use to communicate the same email you register social networks?
While many of us have multiple email addresses for a variety of reasons this is reason enough to consider having everything tied to a single address and making sure that address is permanent.
@ChrisBrogan shares this lesson he learned from @JeffPulver,
“You live and die by your databases”
In other words, you are only as effective as your address book. This is true whether you are doing email marketing to 100,000 or just keeping tabs on friends and business partners.
Email is the glue that ties your social world together.
Need proof? Take a look at the innovation happening around email:
- Rapportive – A Gmail add-on that shows me your latest tweets and links to your social profiles
- Xobni – An Outlook add-on that includes your social connections and our recent email conversations
- MailChimp Social Pro – Analyzes your mailing list so you can identify who is active on which social networks. (Influencer Identifier)
Smart folks will be relying on these networks to find your social presence and having it tied to the hotmail address you created when you were 15 isn’t the way to create visibility.
The social web is constantly evolving and as our presences are scattered across the web it’s absolutely necessary to have 2 homebases that are constant.
- Your website
- Your email
Tie your identity to digital spaces that you alone control.
Looking to connect with me? Try firstname.lastname@example.org most anywhere.