2 New Features of Facebook Pages You Should Take Advantage of Immediately
Facebook has released a major upgrade to Facebook Pages and there are a couple ew features that you should take advantage of right away.
Use Facebook as “page”
The importance of this feature is not to be underestimated because it finally allows you to use Facebook as your business or brand.
The next step is to go and like other pages that are related to your business or brand. Find partners, colleagues, or sites you recommend and like them as your page.
This will give you a page stream of those pages you liked and you can comment and interact as your page. You can’t friend people or comment on individuals posts as your page but that’s the way it should be. Network, interact, and add value all as your page and the payoff in visibility is tremendous.
If you are a local business or small organization this is a great way to show the faces behind your brand. It adds legitimacy and transparency.
To enable it, go to your page dashboard, then “Featured
You can choose to highlight anyone that is an admin of the page.
This feature might not be right for every organization but it’s definitely worth considering.
This is finally the business accounts that Facebook has long needed. It’s a smart move to enable features while creating a wall between personal and business use.